Toyota Prius and Grand Highlander Win AJAC’s 2024 Canadian Car and Utility Vehicle of the Year

Toyota Prius and Grand Highlander Win AJAC’s 2024 Canadian Car and Utility Vehicle of the Year

The 2024 Toyota Prius and Toyota Grand Highlander have been named the Canadian Car and Utility Vehicle of the Year, respectively, by the Automobile Journalists Association of Canada (AJAC). These awards underscore Toyota's commitment to providing efficient, stylish, and practical vehicles for Canadian consumers.


Toyota Prius:

Since its debut in 1997, the Toyota Prius has been at the forefront of the electrification revolution. Its fifth-generation model continues to impress with its blend of style, performance, and efficiency. With advanced hybrid electric technology and intelligent connectivity and safety features, the Prius offers a compelling option for environmentally-conscious drivers. Having sold over 100,000 units in Canada since its introduction in 2000, the Prius has established itself as a popular choice among Canadian consumers.


“When the Prius started the electrification revolution almost a quarter-century ago, it quickly became the global ambassador for sustainable mobility – and the new, fifth generation Prius continues to inspire with its unbeatable blend of style, the driving fun of a well-engineered car, the efficiency of Toyota’s industry-leading hybrid electric expertise, and the intelligence of our advanced connectivity and active safety technologies,” said Cyril Dimitris, Vice President, Toyota Canada. “Everyone at Toyota Canada is thrilled that the members of AJAC agree – and we thank them for this important award.”


Toyota Grand Highlander:

Designed to cater to Canadians seeking spacious and versatile transportation, the Toyota Grand Highlander offers ample seating and top-of-segment cargo capacity without compromising performance or efficiency. With its spacious and comfortable interior, the Grand Highlander is well-suited for long-distance travel with family and friends. Its recognition as the Canadian Utility Vehicle of the Year by AJAC highlights its practicality and style.


“As the last full-line automaker in the industry, Toyota remains committed to ensuring every Canadian can find the right vehicle for their lifestyle – including those who require comfortable seating for seven or eight, top of segment cargo space, and performance and efficiency that goes the distance,” Dimitris added. “That’s what we deliver in the Toyota Grand Highlander – and everyone at Toyota Canada is thrilled that the members of AJAC have recognized our commitment with this important award.”


The accolades received by the Prius and Grand Highlander underscore Toyota's enduring vow to meet the diverse needs of Canadian drivers. As Toyota continues to innovate and evolve, these awards reaffirm its status as a trusted provider of high-quality vehicles for the Canadian market.

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