The upcoming 2026 RAV4 GR SPORT will mark a bold new chapter for Toyota's best-selling SUV. This first-ever motorsport-inspired variant will bring GAZOO Racing engineering directly to Canadian driveways, including those of drivers in New Brunswick who appreciate both substance and style. Every design element will serve a purpose. The aggressive exterior styling won't simply be aesthetic—it will...

For adventurers and off-road enthusiasts across Canada, the Toyota Land Cruiser needs no introduction. This legendary SUV has conquered the world's toughest terrain for over 60 years with unstoppable capability and incredible durability. After over three decades away from our market, the iconic Land Cruiser is finally returning to Canada for 2024, redesigned from the ground up to deliver next-level off-road prowess and on-road refinement.
Starting at $69,290, the new Land Cruiser seamlessly blends authentic Toyota trucking heritage with cutting-edge design, luxury amenities, and the latest hybrid-electric powertrain technology. This fusion of old-school toughness and modern execution is exactly what Land Cruiser fans have been waiting for.
Pricing for Legendary Capability
With its incredible off-road prowess and premium features, the 2024 Land Cruiser commands a premium pricing structure befitting of an iconic Toyota legend. The lineup starts with the retro-inspired 1958 Edition at $69,290. While pricey, this serves as an attractive entry point into Land Cruiser ownership for many buyers.
From there, stepping up to the standard Land Cruiser model brings a $77,290 price tag, which is very reasonable considering its long list of off-road tech and premium amenities. The luxurious Premium Package pushes the MSRP to $83,290 by adding upscale niceties like a JBL sound system and leather upholstery.
For those looking to secure ultimate bragging rights, the ultra-exclusive First Edition tops the range at $90,370. Limited to just 290 units, this loaded trim also adds functional off-road upgrades like rock rails and skid plates. No matter which model, the Land Cruiser represents a significant investment - but one that delivers incredible all-terrain capability coupled with cutting-edge tech and premium comfort.
Design and Engineering: A Study in Tough Sophistication
The 2024 Land Cruiser rides on Toyota's bespoke TNGA-F truck platform, engineered to withstand punishing off-road use while providing impressive on-road comfort and composure. Its rugged body-on-frame construction, full-time 4WD system with lockable center and rear diffs, and advanced traction aids like Multi-Terrain Select give it go-anywhere capability.
Under the hood, every Land Cruiser utilizes Toyota's potent new i-FORCE MAX hybrid powertrain as standard equipment. This electrified setup combines a 2.4L turbocharged engine with an electric motor for a thrilling 326 hp and stump-pulling 465 lb-ft of torque. Yet it can also operate in efficient EV mode for short distances.
The exterior design stays true to Land Cruiser heritage, with an unmistakable upright profile, short overhangs, and available vintage-inspired styling cues on certain trims. Inside, the luxurious cabin wraps occupants in premium materials and the latest tech like the Toyota Multimedia system with wireless Apple CarPlay and Android Auto.
That said, whichever grade you choose, the 2024 Land Cruiser delivers a comprehensive suite of Toyota's latest driver assistance technologies as standard through the Toyota Safety Sense 3.0 suite. From advanced pre-collision protection to full-speed radar cruise control, the Land Cruiser gives you ultimate confidence behind the wheel.
After patiently waiting over 35 years, off-road enthusiasts in Canada finally have the opportunity to get behind the wheel of an all-new Toyota Land Cruiser for 2024. With unstoppable capability blended with exceptional refinement, cutting-edge technology, and premium luxury features, this SUV legend has been remastered for the modern era. The wait is over - now's the time to start planning your next big adventure.
Other Articles That May Interest You
September brings cooler mornings and the promise of beautiful autumn drives through New Brunswick. The Saint John River Valley transforms into a canvas of red and gold, making it the ideal time to explore scenic routes with family and friends. Toyota's interior features help you enjoy these crisp fall days in complete comfort. From heated surfaces that warm you up quickly to premium audio that...
Backing up with a trailer attached used to be one of those skills that separated experienced towers from weekend warriors. The Toyota Tundra changes that dynamic with advanced trailer-assist technology that takes the guesswork out of maneuvering. These systems don't replace good judgment, but they make the learning curve much gentler for drivers in New Brunswick who want to tow with confidence....